Code of Ethics

All employees, directors and business partners are required to maintain the highest ethical standards ensuring that business practices are conducted in the most professional manner.

Business Philosophy

      • To stimulate further investments through exports in the region
      • Continuous product and systems development to maintain a higher degree of customer satisfaction
      • Expand training programs for employees and management.


To achieve sufficient profit to finance our company growth, create value for our shareholders and provide the resources we need to achieve our other corporate objectives.

Underlying beliefs supporting this objective:

  • Profit is the responsibility of all.
  • Balance of long term and short term objectives is key to profitability.
  • Profit allows us to reinvest in new and emerging business opportunities.
  • Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost.
  • Profit enables the achievement of our corporate objectives.

Underlying beliefs supporting this objective:

  • There are more places we can contribute than we will be capable of contributing; we must focus.
  • To be average in the market is not good enough, we play to win.
  • We must be number 1 or number 2 in our chosen fields.